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	<title>Dave Underwood on Digital Marketing &#38; Online Strategy &#187; web analytics</title>
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	<link>http://daveunderwood.com</link>
	<description>A New Zealand perspective on search engine marketing, web analytics, social media &#38; more</description>
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		<title>Kiwi redux: Google Trends for Websites</title>
		<link>http://daveunderwood.com/2009-06-20/kiwi-redux-google-trends-for-websites/</link>
		<comments>http://daveunderwood.com/2009-06-20/kiwi-redux-google-trends-for-websites/#comments</comments>
		<pubDate>Sat, 20 Jun 2009 21:46:59 +0000</pubDate>
		<dc:creator>Dave Underwood</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[new zealand]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[bebo]]></category>
		<category><![CDATA[bebo.com]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook.com]]></category>
		<category><![CDATA[google trends for websites]]></category>
		<category><![CDATA[googletrends]]></category>
		<category><![CDATA[googletrendsforwebsites]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[myspace.com]]></category>
		<category><![CDATA[slashdot]]></category>
		<category><![CDATA[slashdot.org]]></category>
		<category><![CDATA[trademe]]></category>
		<category><![CDATA[trademe.co.nz]]></category>
		<category><![CDATA[trendsforwebsites]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter.com]]></category>

		<guid isPermaLink="false">http://daveunderwood.com/?p=28</guid>
		<description><![CDATA[In June 2008, roughly around the time when Google made Trends for Websites available, I wrote a post about some sites &#038; their trends. Mainly just trends I found interesting. It&#8217;s now June 2009 so I thought it would be fun to revisit the same graphs. This time I&#8217;ve limited the graphs to &#8216;last 12 [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>In June 2008, roughly around the time when Google made Trends for Websites available, I wrote a post about <a href="http://onwebculture.rambleschmack.net/2008/06/29/kiwi-remix-google-trends-for-websites/">some sites &#038; their trends</a>. Mainly just trends I found interesting. It&#8217;s now June 2009 so I thought it would be fun to revisit the same graphs.</p>
<p>This time I&#8217;ve limited the graphs to &#8216;last 12 months&#8217; as opposed to all-time.</p>
<p><strong>ALL GLOBAL TRAFFIC: The rise &#038; rise of Facebook</strong><br />
I&#8217;ve put Twitter in there just for fun. I wonder though if Google can&#8217;t see all the Twitter &#8216;views&#8217; that occur on feed readers, iPhones, smartphones, etc.<br />
<img src="http://daveunderwood.com/images/2009-06-20/redux-myspace.jpg" alt="The rise &#038; rise of Facebook" /></p>
<p><strong>NZ TRAFFIC ONLY:  Bebo hangs in there</strong><br />
I am actually surprised Bebo isn&#8217;t showing more of a decline. I suppose it&#8217;s that tween/teen demographic I kind of don&#8217;t really care about (sorry!)<br />
<img src="http://daveunderwood.com/images/2009-06-20/redux-myspace-newzealand.jpg" alt="Bebo hangs in there" /></p>
<p><strong>It&#8217;s tight in E-Commerce</strong><br />
I get to answer my question! We might assume <a href="http://onwebculture.rambleschmack.net/2008/06/29/kiwi-remix-google-trends-for-websites/">Ferrit&#8217;s sale</a> didn&#8217;t help because Ferrit is now gone. I think their press release at the time was a combination of &#8220;this idea was ahead of it&#8217;s time&#8221; &#038; &#8220;we&#8217;ve moved online business in New Zealand forward with Ferrit&#8221;. It just sounded hollow. What is that analogous to? The Titanic? The Hindenburg? Thanks for coming Ferrit.<br />
<img src="http://daveunderwood.com/images/2009-06-20/redux-ferrit.jpg" alt="It's tight in E-Commerce" /></p>
<p><strong><a href="http://www.goenglish.com/TheBiggerTheyAreTheHarderTheyFall.asp" title="The Bigger They Are, The Harder They Fall">What is that thing they say about slow-moving giants?</a></strong><br />
I actually find this the most interesting graph. <a href="http://onwebculture.rambleschmack.net/2008/06/29/kiwi-remix-google-trends-for-websites/">Compare it with a year ago</a>. For TradeMe, let&#8217;s call that roughly a 15% decrease in traffic on the average in 2008. Still, I don&#8217;t think anyone would be predicting their traffic to drop off over the next 12 months.<br />
<img src="http://daveunderwood.com/images/2009-06-20/redux-trademe.jpg" alt="What is that thing they say about slow-moving giants?" /></p>
<p><strong>The irrelevance of Slashdot</strong><br />
As <a href="http://daringfireball.net/linked/2009/01/13/slashdot-itunes">noted by John Gruber</a>. People are obviously still visiting Slashdot but it is a shadow of its former self. I think it needs editors choosing &#038; writing up its news rather than republishing user submissions.<br />
<img src="http://daveunderwood.com/images/2009-06-20/redux-slashdot.jpg" alt="The irrelevance of Slashdot" /></p>
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		</item>
		<item>
		<title>Kiwi remix: Google Trends for Websites</title>
		<link>http://daveunderwood.com/2008-06-29/kiwi-remix-google-trends-for-websites/</link>
		<comments>http://daveunderwood.com/2008-06-29/kiwi-remix-google-trends-for-websites/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 02:17:03 +0000</pubDate>
		<dc:creator>Dave Underwood</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[new zealand]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[bebo]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ferrit]]></category>
		<category><![CDATA[google trends for websites]]></category>
		<category><![CDATA[slashdot]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[trademe]]></category>

		<guid isPermaLink="false">http://daveunderwood.com/?p=26</guid>
		<description><![CDATA[Google Trends for Websites is an approximation of the amount of traffic Google thinks your site is getting. So while not 100% accurate, it provides some interesting insights. The rise of Facebook But for NZ traffic only, it&#8217;s all about Bebo Ferrit&#8217;s sale is seemingly helping their traffic (but is it helping their bottom line?) [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://trends.google.com/websites">Google Trends for Websites</a> is an approximation of the amount of traffic Google thinks your site is getting. So while not 100% accurate, it provides some interesting insights.</p>
<p><strong>The rise of Facebook</strong><br />
<img src="http://daveunderwood.com/images/2008-06-29/myspace.jpg" alt="The rise of Facebook" /></p>
<p><strong>But for NZ traffic only, it&#8217;s all about Bebo</strong><br />
<img src="http://daveunderwood.com/images/2008-06-29/myspace_nz.jpg" alt="All about Bebo" /></p>
<p><strong>Ferrit&#8217;s sale is seemingly helping their traffic (but is it helping their bottom line?)</strong><br />
<img src="http://daveunderwood.com/images/2008-06-29/ferrit.jpg" alt="Ferrit's bottom line" /></p>
<p><strong>TradeMe is bigger than the internet</strong><br />
This is TradeMe compared with some signicant international sites. And it dwarfs them.<br />
<img src="http://daveunderwood.com/images/2008-06-29/trademe.jpg" alt="TradeMe is bigger than the internet" /></p>
<p><strong>The fall of Slashdot</strong><br />
<img src="http://daveunderwood.com/images/2008-06-29/slashdot.jpg" alt="The fall of Slashdot" /></p>
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		</item>
		<item>
		<title>Web stat tools and pinging</title>
		<link>http://daveunderwood.com/2006-07-05/web-stat-tools-and-pinging/</link>
		<comments>http://daveunderwood.com/2006-07-05/web-stat-tools-and-pinging/#comments</comments>
		<pubDate>Wed, 05 Jul 2006 22:14:43 +0000</pubDate>
		<dc:creator>Dave Underwood</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[awstats]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[ping services]]></category>
		<category><![CDATA[webtrends]]></category>

		<guid isPermaLink="false">http://daveunderwood.com/?p=6</guid>
		<description><![CDATA[I&#8217;ve been looking for ping services and free web statistics tools for On Web Culture, below is what I&#8217;ve come across&#8230; Free web statistics tools via contentious.com (updated): http://www.google.com/analytics/ http://www.sitemeter.com http://awstats.sourceforge.net/ http://www.webtrends.com http://mach5.com/products/analyzer/index.php http://www.tracewatch.com/ http://www.addfreestats.com/ http://bbclone.de/ http://www.trafficfile.com/ http://www.haveamint.com/ http://www.summary.net/ http://www.reinvigorate.net/ http://statcounter.com new Unfortunately Google Analytics is invite only at the moment, sign up here. XML-RPC [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I&#8217;ve been looking for ping services and free web statistics tools for On Web Culture, below is what I&#8217;ve come across&#8230;</p>
<p>Free web statistics tools via <a href="http://contentious.com/archives/2006/02/02/got-a-google-analytics-invitation-to-spare#comment-57180" title="contentious.com">contentious.com</a> (<em>updated</em>):</p>
<blockquote><p>http://www.google.com/analytics/</p>
<p>http://www.sitemeter.com</p>
<p>http://awstats.sourceforge.net/</p>
<p>http://www.webtrends.com</p>
<p>http://mach5.com/products/analyzer/index.php</p>
<p>http://www.tracewatch.com/</p>
<p>http://www.addfreestats.com/</p>
<p>http://bbclone.de/</p>
<p>http://www.trafficfile.com/</p>
<p>http://www.haveamint.com/</p>
<p>http://www.summary.net/</p>
<p><del>http://www.reinvigorate.net/</del><br />
http://statcounter.com <em><span style="color: red;">new</span></em>
</p></blockquote>
<p>Unfortunately <a href="http://www.google.com/analytics/index.html" title="Google Analytics">Google Analytics</a> is invite only at the moment, <a href="http://www.google.com/analytics/sign_up.html" title="Sign up for Google Analytics">sign up here</a>.</p>
<p><a href="http://codex.wordpress.org/Update_Services" title="XML-RPC Ping Services">XML-RPC Ping Services</a> [codex.wordpress.org]</p>
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