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	<title>Dave Underwood on Digital Marketing &#38; Online Strategy &#187; open source</title>
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		<title>Blake Ross on open source marketing of Firefox</title>
		<link>http://daveunderwood.com/2006-07-04/blake-ross-on-open-source-marketing-of-firefox/</link>
		<comments>http://daveunderwood.com/2006-07-04/blake-ross-on-open-source-marketing-of-firefox/#comments</comments>
		<pubDate>Tue, 04 Jul 2006 20:06:20 +0000</pubDate>
		<dc:creator>Dave Underwood</dc:creator>
				<category><![CDATA[open source]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[blake ross]]></category>
		<category><![CDATA[dave winer]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[mozilla firefox]]></category>

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		<description><![CDATA[Sounds like an interesting Firefox session at Gnomedex. Wired.com: The conference espouses a bottom-up, audience-driven approach, making it an unpredictable if not outright chaotic affair&#8230; Discussion leaders included Blake Ross, of Firefox fame, whose presentation was upstaged by audience member&#8230; ZDNet.com: Blake then referenced the Firefox flicks project &#8211; and played a video called &#8220;Wheee!&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Sounds like an interesting Firefox session at <a href="http://www.gnomedex.com/" title="Gnomedex">Gnomedex</a>.</p>
<p><a href="http://www.wired.com/news/technology/0,71302-0.html?tw=wn_index_5" title="Wired.com">Wired.com</a>:</p>
<blockquote><p>The conference espouses a bottom-up, audience-driven approach, making it an unpredictable if not outright chaotic affair&#8230; Discussion leaders included Blake Ross, of Firefox fame, whose presentation was upstaged by audience member&#8230; </p></blockquote>
<p><a href="http://blogs.zdnet.com/web2explorer/?p=227" title="ZDNet.com">ZDNet.com</a>:</p>
<blockquote><p>Blake then referenced the <a href="http://www.firefoxflicks.com/" title="Firefox flicks">Firefox flicks</a> project &#8211; and played a video called &#8220;Wheee!&#8221; from it that poked fun at Microsoft IE, which got a great response from the geeks in the Gnomedex crowd. However Dave Winer found it in poor taste, because it doesn&#8217;t address users. Dave asked: &#8220;what are you going to do for us?&#8221;. Dave said that he thinks Firefox will become just like Microsoft. Blake didn&#8217;t accept that &#8211; at which point a bit of a &#8216;Dave vs the crowd&#8217; ruckus ensued. Chris Pirillo, Gnomedex organizer and host, had to step in and ask that the &#8220;conversation&#8221; be carried on later.</p>
<p>A final question asked about how Firefox will scale. Blake said that &#8220;I&#8217;m not looking to scale up to the size of Microsoft&#8221;. Overall a very interesting session, spiced up by Dave Winer and also Steve Gillmor&#8217;s interventions. The crowd was very much in support of Blake and Firefox, but even so Dave&#8217;s point that Firefox has to appeal to normal users instead of focusing on fighting Microsoft was a good one. </p></blockquote>
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