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	<title>Dave Underwood on Digital Marketing &#38; Online Strategy &#187; google</title>
	<atom:link href="http://daveunderwood.com/category/google/feed/" rel="self" type="application/rss+xml" />
	<link>http://daveunderwood.com</link>
	<description>A New Zealand perspective on search engine marketing, web analytics, social media &#38; more</description>
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		<title>Google Image Search: Specifying an image&#8217;s license</title>
		<link>http://daveunderwood.com/2010-01-25/google-image-search-specifying-an-images-license/</link>
		<comments>http://daveunderwood.com/2010-01-25/google-image-search-specifying-an-images-license/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 08:07:31 +0000</pubDate>
		<dc:creator>Dave Underwood</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[google image search]]></category>
		<category><![CDATA[image search]]></category>
		<category><![CDATA[microformats]]></category>
		<category><![CDATA[rdfa]]></category>

		<guid isPermaLink="false">http://daveunderwood.com/?p=103</guid>
		<description><![CDATA[Looks pretty simple. Source: YouTube Read more about RDFa.]]></description>
			<content:encoded><![CDATA[<p></p><p>Looks pretty simple. </p>
<p><object width="480" height="289"><param name="movie" value="http://www.youtube.com/v/quyhasVn2jw&amp;hl=en_GB&amp;fs=1&amp;rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/quyhasVn2jw&amp;hl=en_GB&amp;fs=1&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="289"></object><br />
Source: <a href="http://www.youtube.com/watch?v=quyhasVn2jw">YouTube</a></p>
<p><a href="http://en.wikipedia.org/wiki/RDFa">Read more about RDFa</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Google News Search &#8211; Article Ranking Factors</title>
		<link>http://daveunderwood.com/2009-09-05/google-news-search-article-ranking-factors/</link>
		<comments>http://daveunderwood.com/2009-09-05/google-news-search-article-ranking-factors/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 04:49:50 +0000</pubDate>
		<dc:creator>Dave Underwood</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[news search]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://daveunderwood.com/?p=76</guid>
		<description><![CDATA[Source: YouTube]]></description>
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Source: <a href="http://www.youtube.com/watch?v=hg8xgoULIIE">YouTube</a></p>
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		</item>
		<item>
		<title>Kiwi redux: Google Trends for Websites</title>
		<link>http://daveunderwood.com/2009-06-20/kiwi-redux-google-trends-for-websites/</link>
		<comments>http://daveunderwood.com/2009-06-20/kiwi-redux-google-trends-for-websites/#comments</comments>
		<pubDate>Sat, 20 Jun 2009 21:46:59 +0000</pubDate>
		<dc:creator>Dave Underwood</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[new zealand]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[bebo]]></category>
		<category><![CDATA[bebo.com]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook.com]]></category>
		<category><![CDATA[google trends for websites]]></category>
		<category><![CDATA[googletrends]]></category>
		<category><![CDATA[googletrendsforwebsites]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[myspace.com]]></category>
		<category><![CDATA[slashdot]]></category>
		<category><![CDATA[slashdot.org]]></category>
		<category><![CDATA[trademe]]></category>
		<category><![CDATA[trademe.co.nz]]></category>
		<category><![CDATA[trendsforwebsites]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter.com]]></category>

		<guid isPermaLink="false">http://daveunderwood.com/?p=28</guid>
		<description><![CDATA[In June 2008, roughly around the time when Google made Trends for Websites available, I wrote a post about some sites &#038; their trends. Mainly just trends I found interesting. It&#8217;s now June 2009 so I thought it would be fun to revisit the same graphs. This time I&#8217;ve limited the graphs to &#8216;last 12 [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>In June 2008, roughly around the time when Google made Trends for Websites available, I wrote a post about <a href="http://onwebculture.rambleschmack.net/2008/06/29/kiwi-remix-google-trends-for-websites/">some sites &#038; their trends</a>. Mainly just trends I found interesting. It&#8217;s now June 2009 so I thought it would be fun to revisit the same graphs.</p>
<p>This time I&#8217;ve limited the graphs to &#8216;last 12 months&#8217; as opposed to all-time.</p>
<p><strong>ALL GLOBAL TRAFFIC: The rise &#038; rise of Facebook</strong><br />
I&#8217;ve put Twitter in there just for fun. I wonder though if Google can&#8217;t see all the Twitter &#8216;views&#8217; that occur on feed readers, iPhones, smartphones, etc.<br />
<img src="http://daveunderwood.com/images/2009-06-20/redux-myspace.jpg" alt="The rise &#038; rise of Facebook" /></p>
<p><strong>NZ TRAFFIC ONLY:  Bebo hangs in there</strong><br />
I am actually surprised Bebo isn&#8217;t showing more of a decline. I suppose it&#8217;s that tween/teen demographic I kind of don&#8217;t really care about (sorry!)<br />
<img src="http://daveunderwood.com/images/2009-06-20/redux-myspace-newzealand.jpg" alt="Bebo hangs in there" /></p>
<p><strong>It&#8217;s tight in E-Commerce</strong><br />
I get to answer my question! We might assume <a href="http://onwebculture.rambleschmack.net/2008/06/29/kiwi-remix-google-trends-for-websites/">Ferrit&#8217;s sale</a> didn&#8217;t help because Ferrit is now gone. I think their press release at the time was a combination of &#8220;this idea was ahead of it&#8217;s time&#8221; &#038; &#8220;we&#8217;ve moved online business in New Zealand forward with Ferrit&#8221;. It just sounded hollow. What is that analogous to? The Titanic? The Hindenburg? Thanks for coming Ferrit.<br />
<img src="http://daveunderwood.com/images/2009-06-20/redux-ferrit.jpg" alt="It's tight in E-Commerce" /></p>
<p><strong><a href="http://www.goenglish.com/TheBiggerTheyAreTheHarderTheyFall.asp" title="The Bigger They Are, The Harder They Fall">What is that thing they say about slow-moving giants?</a></strong><br />
I actually find this the most interesting graph. <a href="http://onwebculture.rambleschmack.net/2008/06/29/kiwi-remix-google-trends-for-websites/">Compare it with a year ago</a>. For TradeMe, let&#8217;s call that roughly a 15% decrease in traffic on the average in 2008. Still, I don&#8217;t think anyone would be predicting their traffic to drop off over the next 12 months.<br />
<img src="http://daveunderwood.com/images/2009-06-20/redux-trademe.jpg" alt="What is that thing they say about slow-moving giants?" /></p>
<p><strong>The irrelevance of Slashdot</strong><br />
As <a href="http://daringfireball.net/linked/2009/01/13/slashdot-itunes">noted by John Gruber</a>. People are obviously still visiting Slashdot but it is a shadow of its former self. I think it needs editors choosing &#038; writing up its news rather than republishing user submissions.<br />
<img src="http://daveunderwood.com/images/2009-06-20/redux-slashdot.jpg" alt="The irrelevance of Slashdot" /></p>
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		</item>
		<item>
		<title>Kiwi remix: Google Trends for Websites</title>
		<link>http://daveunderwood.com/2008-06-29/kiwi-remix-google-trends-for-websites/</link>
		<comments>http://daveunderwood.com/2008-06-29/kiwi-remix-google-trends-for-websites/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 02:17:03 +0000</pubDate>
		<dc:creator>Dave Underwood</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[new zealand]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[bebo]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ferrit]]></category>
		<category><![CDATA[google trends for websites]]></category>
		<category><![CDATA[slashdot]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[trademe]]></category>

		<guid isPermaLink="false">http://daveunderwood.com/?p=26</guid>
		<description><![CDATA[Google Trends for Websites is an approximation of the amount of traffic Google thinks your site is getting. So while not 100% accurate, it provides some interesting insights. The rise of Facebook But for NZ traffic only, it&#8217;s all about Bebo Ferrit&#8217;s sale is seemingly helping their traffic (but is it helping their bottom line?) [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://trends.google.com/websites">Google Trends for Websites</a> is an approximation of the amount of traffic Google thinks your site is getting. So while not 100% accurate, it provides some interesting insights.</p>
<p><strong>The rise of Facebook</strong><br />
<img src="http://daveunderwood.com/images/2008-06-29/myspace.jpg" alt="The rise of Facebook" /></p>
<p><strong>But for NZ traffic only, it&#8217;s all about Bebo</strong><br />
<img src="http://daveunderwood.com/images/2008-06-29/myspace_nz.jpg" alt="All about Bebo" /></p>
<p><strong>Ferrit&#8217;s sale is seemingly helping their traffic (but is it helping their bottom line?)</strong><br />
<img src="http://daveunderwood.com/images/2008-06-29/ferrit.jpg" alt="Ferrit's bottom line" /></p>
<p><strong>TradeMe is bigger than the internet</strong><br />
This is TradeMe compared with some signicant international sites. And it dwarfs them.<br />
<img src="http://daveunderwood.com/images/2008-06-29/trademe.jpg" alt="TradeMe is bigger than the internet" /></p>
<p><strong>The fall of Slashdot</strong><br />
<img src="http://daveunderwood.com/images/2008-06-29/slashdot.jpg" alt="The fall of Slashdot" /></p>
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		<title>Goooooogle</title>
		<link>http://daveunderwood.com/2007-12-17/goooooogle/</link>
		<comments>http://daveunderwood.com/2007-12-17/goooooogle/#comments</comments>
		<pubDate>Tue, 18 Dec 2007 00:52:42 +0000</pubDate>
		<dc:creator>Dave Underwood</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[anil dash]]></category>
		<category><![CDATA[google knol]]></category>
		<category><![CDATA[knol]]></category>

		<guid isPermaLink="false">http://daveunderwood.com/?p=22</guid>
		<description><![CDATA[Anil Dash: Google&#8217;s announcement of Knol shows that they understand some of their key business drivers very well; With as much as 5% of the search result links for popular terms going to Wikipedia pages, a solution to capturing some of that traffic in an environment that Google can control and display ads on makes [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.dashes.com/anil/2007/12/google-and-theory-of-mind.html">Anil Dash</a>:<br />
<blockquote>Google&#8217;s announcement of Knol shows that they understand some of their key business drivers very well; With as much as 5% of the search result links for popular terms going to Wikipedia pages, a solution to capturing some of that traffic in an environment that Google can control and display ads on makes good business sense. The idea of sharing the earnings from that content with authors is also good business sense. But as with Google Pages (Page Creator), Blogger, Google Notebook, JotSpot, Google Docs/Writely and other tools, Google has not proven that it understands content creation and publishing as well as it understands its core businesses of search and advertising, or even its ancillary tools for communication and collaboration.</p>
<p>Worse, Knol shares with Google Book Search the problem of being both indexed by Google and hosted by Google. This presents inherent conflicts in the ranking of content, as well as disincentives for content creators to control the environment in which their content is published. This necessarily disadvantages competing search engines, but more importantly eliminates the ability for content creators to innovate in the area of content presentation or enhancement. <strong>Anything that is written in Knol cannot be presented any better than the best thing in Knol</strong>.</p></blockquote>
<p><a href="http://www.dashes.com/anil/2007/12/google-and-theory-of-mind.html#comment-294796">Danah Boyd</a>:<br />
<blockquote>&#8230;given that page rank algorithms are proprietary, I can’t wait to see what happens when Knol articles are “magically” higher in rank than the About and Wikipedia equivalents.</p></blockquote>
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		<title>The anatomy of Google</title>
		<link>http://daveunderwood.com/2007-04-09/the-anatomy-of-google/</link>
		<comments>http://daveunderwood.com/2007-04-09/the-anatomy-of-google/#comments</comments>
		<pubDate>Mon, 09 Apr 2007 22:25:48 +0000</pubDate>
		<dc:creator>Dave Underwood</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[Larry Page]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[Sergey Brin]]></category>

		<guid isPermaLink="false">http://daveunderwood.com/?p=10</guid>
		<description><![CDATA[Only nine years late, via Speaking Freely, I am reading the paper &#8216;The Anatomy of a Large-Scale Hypertextual Web Search Engine&#8216; (a.k.a Google) by Sergey Brin and Larry Page. I liked this bit about the Google crawler interrupting an online game: It turns out that running a crawler which connects to more than half a [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Only nine years late, via <a href="http://speakingfreely.wordpress.com/google-patents-and-papers/" title="Speaking Freely">Speaking Freely</a>, I am reading the paper &#8216;<a href="http://citeseer.ist.psu.edu/cache/papers/cs/13017/http:zSzzSzwww-db.stanford.eduzSzpubzSzpaperszSzgoogle.pdf/brin98anatomy.pdf" title="The Anatomy of a Large-Scale Hypertextual Web Search Engine">The Anatomy of a Large-Scale Hypertextual Web Search Engine</a>&#8216; (a.k.a Google) by Sergey Brin and Larry Page.</p>
<p>I liked this bit about the Google crawler interrupting an online game:<br />
<blockquote>It turns out that running a crawler which connects to more than half a million servers, and generates tens of millions of log entries generates a fair amount of email and phone calls. Because of the vast number of people coming on line, there are always those who do not know what a crawler is, because this is the first one they have seen. Almost daily, we receive an email something like, &#8220;Wow, you looked at a lot of pages from my web site. How did you like it?&#8221; There are also some people who do not know about the robots exclusion protocol, and think their page should be protected from indexing by a statement like, &#8220;This page is copyrighted and should not be indexed&#8221;, which needless to say is difficult for web crawlers to understand. Also, because of the huge amount of data involved, unexpected things will happen. For example, our system tried to crawl an online game. This resulted in lots of garbage messages in the middle of their game! It turns out this was an easy problem to fix. But this problem had not come up until we had downloaded tens of millions of pages. Because of the immense variation in web pages and servers, it is virtually impossible to test a crawler without running it on large part of the Internet. Invariably, there are hundreds of obscure problems which may only occur on one page out of the whole web and cause the crawler to crash, or worse, cause unpredictable or incorrect behavior. Systems which access large parts of the Internet need to be designed to be very robust and carefully tested. Since large complex systems such as crawlers will invariably cause problems, there needs to be significant resources devoted to reading the email and solving these problems as they come up.</p></blockquote>
<p>Source: &#8216;<a href="http://citeseer.ist.psu.edu/cache/papers/cs/13017/http:zSzzSzwww-db.stanford.eduzSzpubzSzpaperszSzgoogle.pdf/brin98anatomy.pdf" title="The Anatomy of a Large-Scale Hypertextual Web Search Engine">The Anatomy of a Large-Scale Hypertextual Web Search Engine</a>&#8216; Brin/Page, p. 10</p>
<p>It is also interesting to note the beginnings of <a href="http://www.google.co.nz/books?hl=en" title="Google Book Search">Google Book Search</a> in the acknowledgements:<br />
<blockquote>The research described here was conducted as part of the Stanford Integrated Digital Library Project, supported by the National Science Foundation under Cooperative Agreement IRI-9411306. Funding for this cooperative agreement is also provided by DARPA and NASA, and by Interval Research, and the industrial partners of the Stanford Digital Libraries Project.</p></blockquote>
<p>Source: &#8216;<a href="http://citeseer.ist.psu.edu/cache/papers/cs/13017/http:zSzzSzwww-db.stanford.eduzSzpubzSzpaperszSzgoogle.pdf/brin98anatomy.pdf" title="The Anatomy of a Large-Scale Hypertextual Web Search Engine">The Anatomy of a Large-Scale Hypertextual Web Search Engine</a>&#8216; Brin/Page, p. 16</p>
<p>Note also their thoughts on the relationship of search engines and advertising:<br />
<blockquote>Currently, the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users. For example, in our prototype search engine one of the top results for cellular phone is &#8220;The Effect of Cellular Phone Use Upon Driver Attention&#8221;, a study which explains in great detail the distractions and risk associated with conversing on a cell phone while driving. This search result came up first because of its high importance as judged by the PageRank algorithm, an approximation of citation importance on the web [Page, 98]. It is clear that a search engine which was taking money for showing cellular phone ads would have difficulty justifying the page that our system returned to its paying advertisers. For this type of reason and historical experience with other media [Bagdikian 83], we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers.</p></blockquote>
<p>Source: &#8216;<a href="http://citeseer.ist.psu.edu/cache/papers/cs/13017/http:zSzzSzwww-db.stanford.eduzSzpubzSzpaperszSzgoogle.pdf/brin98anatomy.pdf" title="The Anatomy of a Large-Scale Hypertextual Web Search Engine">The Anatomy of a Large-Scale Hypertextual Web Search Engine</a>&#8216; Brin/Page, p. 18</p>
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		<title>Web stat tools and pinging</title>
		<link>http://daveunderwood.com/2006-07-05/web-stat-tools-and-pinging/</link>
		<comments>http://daveunderwood.com/2006-07-05/web-stat-tools-and-pinging/#comments</comments>
		<pubDate>Wed, 05 Jul 2006 22:14:43 +0000</pubDate>
		<dc:creator>Dave Underwood</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[awstats]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[ping services]]></category>
		<category><![CDATA[webtrends]]></category>

		<guid isPermaLink="false">http://daveunderwood.com/?p=6</guid>
		<description><![CDATA[I&#8217;ve been looking for ping services and free web statistics tools for On Web Culture, below is what I&#8217;ve come across&#8230; Free web statistics tools via contentious.com (updated): http://www.google.com/analytics/ http://www.sitemeter.com http://awstats.sourceforge.net/ http://www.webtrends.com http://mach5.com/products/analyzer/index.php http://www.tracewatch.com/ http://www.addfreestats.com/ http://bbclone.de/ http://www.trafficfile.com/ http://www.haveamint.com/ http://www.summary.net/ http://www.reinvigorate.net/ http://statcounter.com new Unfortunately Google Analytics is invite only at the moment, sign up here. XML-RPC [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I&#8217;ve been looking for ping services and free web statistics tools for On Web Culture, below is what I&#8217;ve come across&#8230;</p>
<p>Free web statistics tools via <a href="http://contentious.com/archives/2006/02/02/got-a-google-analytics-invitation-to-spare#comment-57180" title="contentious.com">contentious.com</a> (<em>updated</em>):</p>
<blockquote><p>http://www.google.com/analytics/</p>
<p>http://www.sitemeter.com</p>
<p>http://awstats.sourceforge.net/</p>
<p>http://www.webtrends.com</p>
<p>http://mach5.com/products/analyzer/index.php</p>
<p>http://www.tracewatch.com/</p>
<p>http://www.addfreestats.com/</p>
<p>http://bbclone.de/</p>
<p>http://www.trafficfile.com/</p>
<p>http://www.haveamint.com/</p>
<p>http://www.summary.net/</p>
<p><del>http://www.reinvigorate.net/</del><br />
http://statcounter.com <em><span style="color: red;">new</span></em>
</p></blockquote>
<p>Unfortunately <a href="http://www.google.com/analytics/index.html" title="Google Analytics">Google Analytics</a> is invite only at the moment, <a href="http://www.google.com/analytics/sign_up.html" title="Sign up for Google Analytics">sign up here</a>.</p>
<p><a href="http://codex.wordpress.org/Update_Services" title="XML-RPC Ping Services">XML-RPC Ping Services</a> [codex.wordpress.org]</p>
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		<title>Syndication and OpenOffice 2.0</title>
		<link>http://daveunderwood.com/2006-06-28/syndication-and-openoffice-2-0/</link>
		<comments>http://daveunderwood.com/2006-06-28/syndication-and-openoffice-2-0/#comments</comments>
		<pubDate>Thu, 29 Jun 2006 00:09:01 +0000</pubDate>
		<dc:creator>Dave Underwood</dc:creator>
				<category><![CDATA[feeds]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[software]]></category>

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		<description><![CDATA[On Web Culture has a RSS link which you can subscribe to. We also do Feedburner if you&#8217;re into that. I started using OpenOffice 2.0.2 today and I am happy to report OpenOffice.org Writer now gives me an option to &#8216;remember this decision&#8217; when I choose to save as .doc instead of the native Writer [...]]]></description>
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On Web Culture has a RSS link which <a href="feed:http://onwebculture.rambleschmack.net/feed/">you can subscribe to</a>. We also do <a href="http://feeds.feedburner.com/OnWebCulture" title="Feedburner">Feedburner</a> if you&#8217;re into that.</p>
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<p><img src="http://daveunderwood.com/images/2006-06-28/oo20.png" alt="OpenOffice 2.0"/><br />
I started using <a href="http://download.openoffice.org/2.0.0/" title="OpenOffice 2.0.2">OpenOffice 2.0.2</a> today and I am happy to report OpenOffice.org Writer now gives me an option to &#8216;remember this decision&#8217; when I choose to save as .doc instead of the native Writer format (which is now no longer .sxw but .odt).</p>
<p>Via <a href="http://mischievousmeg.com/" title="Mischievous Meg">Meg</a>, a <a href="http://www.chromewaves.net/mp3/radio/JoseGonzalez-Teardrop.mp3">free mp3 download of José González doing an accoustic version of Massive Attack&#8217;s &#8216;Teardrop&#8217;</a> (2.9 MB). I&#8217;m not sure how long the download will stay online so grab it now.</p>
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